Before saying anything, you may have some questions about the value of this topic, if it does not concerns you, why should you bother in joining into the conversation anyway? Trolls, please that way ---> :WoW:

I have a negative mindset about EVE. If you would ask me what comes spontaneously into my mind if you say the word EVE, it would be anything negative. That is not something i wish to have, but it is there and it is something psychological. I will save you from boredom by not going into specific detail. But in short explained; experiencing positive emotions, occurring at any event or any "occurring something", makes you build up a positive report and you will associate that with that particularly "something". Translated: that could be eating a Icecream, a Mining OP, a Gank Roam, a Fleet Slaying or perhaps a General Feeling that you experience while playing in own created sandbox. A sandbox, that you have carefully created, invested in, got emotional attached to, ect.

But what it i tell you that you will have this at any "something" you ever have done, do or will do? And that it is always subjective to chance in a two way option?: Positive --and--- Negative. Are you aware what will happen when a "something" tips over and changes side from that two way option? Would that make you curious?

Lets take hypothetically something in mind and imaging it figuratively gets attacked time after time, by lets say: clumsiness. Your Icecream, a Mining OP, a Gank Roam, a Fleet Slaying or perhaps a General Feeling is getting messed up from what it used to be, by clumsiness. What will happen is; that there is going to be an experiencing negative association with that clumsiness and everything that is associated with that again. Until it get's so negative that everything positive will be rejected, and there will be a disgruntled customer.

So lets take a hypothetical example (not meant to be directed at anyone): An old kid playing in a sandbox: who has built a sandcastle in the outskirts of the sandpit, gets bullied by the near construction yard's waterspills. He is experiences such inconvenience and builds up such a negative report that he does not decide to build any sandcastles anymore, let alone considers to play in the sandpit anymore.

Long story short, how could that customer be turned positive again, even if he want to but psychological isn't able to? That is my question.